Demo Fall 09 (#demo09)
Chris Shipley (@CShipley), who has run the twice-a-year show for 13 years officially retired from this position. She handed it off Matt Marshall (@MMarshall). I will say that I am a little concerned with where Demo is going to go without Chris; I've only ever been to Demo twice, and Demo 08 was a far superior experience than Demofall09. Maybe that's the economy; I don't know. Here's hoping and wishing the best to Matt for his ability to lead and inspire the next generation of Demoers. Follow that on with wishing the best for Chris in her future endeavors.
First, I think one of the Demo God panelists said it best when he said that you have to take criticism for what it can teach you -- with one caveat -- pay attention to who is doing the criticism. I think this is definitely important, and I think it's one area that Demo could do better at is critically critiquing the demonstrations. Walking around the pavilion floor my partner and I found two types of demonstrators -- those that were interested in feedback (way to go Fuze Box!) and those that didn't (most notable to us was Third Iris).
On the criticism front, I seriously cannot stand to watch one more social media presentation. I was frankly confused by some of the technology and why it was found to be innovative. Take Digsby for example -- they went through their demo giving us a tour of their software product, and at the very end explained what they were demoing... (It's hard not to sound like a smart *ss here...) They were at Demo Fall 2009 to demo their new, innovative Twitter client that is now integrated with their software application. In their precious 6 minutes they took the time to explain to us that sorting the tweets oldest first was important. I didn't get it. I was baffled looking for the innovation.
Another criticism that hits too many people to name all of them, but was definitely reflected by My Real Estate, was HAVE A BACKUP PLAN. List price, IIRC, is $20,000 for 6 minutes of demo time. If you get up there on stage and your network isn't working -- HAVE A BACKUP PLAN. Have a video of what you would show us live ready to go in case something happened... Put it in power-point so you can advance to the next video on cue. Have a backup for the backup... Have a fully recorded voiced video -- what if your entire team gets food poisoning and cannot stand up there... For $3,333.33 per minute, have a backup plan to the network (and your application) working.
Last of the criticisms (though not really a criticism) is that not all of the products here at Demo are polished. I tested out several apps last night on my iPhone and none of them worked perfectly. I tweeted most of the problems and/or emailed the companies directly. This is Demo afterall, and I think it's reasonable to have some flaws.
That rounds out my criticism for Demo -- and again, if I named you above it's not that I don't like you, it's just that I'm an opinionated person and those are my thoughts. Learn from them, or shrug me off -- it won't bother me.
What was great? Well, I think the Demo God's did a GREAT job of selecting Demo God winners. Each of those technologies had something about them that sung. Emo Labs -- phenomenal and game changing for the sound industry. Article One Partners -- I deal a lot with Patent and other IP in my work, and I'm glad to know that there's this type of service out there. Burt AB -- advertising analytics for the masses. Enthusem -- making advertising personal through print media/postal mail (though I think there's much more you can do with this with a range of price points). Faculte -- bringing simple video editing and re-editing to the web. LeapFILE -- a very well thought through file sharing service. Liaise -- automating our task list from what we say in our emails (WOW!). NativeTung & Dubzer -- bringing translations to the Internet age (finally!). Symform -- peer-to-peering backups (though you've got to rethink that holding the key thing -- danger, danger!). Traackr -- Brand and press management will love you. Weels Corp -- I'm always looking for easy ways to share web content (KISS though -- read "Don't make me think"). Local Dirt -- you speak to the Green in me (now only if Austin was wired up!)
All in all, not a bad time at Demo Fall 2009. I'm not sure we'll be back in the spring -- I think we'll watch from afar and see if the quality kicks it back up a notch. It's been great talking with all of the attendees and demonstrators. Thanks for a great time.
MikeDoug


